Marketing Your Home



  • Preparing your home for sale: Remove clutter & de-personalize your house.  Inspect the property & identify issues that affect the marketability of your home.  We’ll look for improvements that have a good return on investment such as paint, flooring and landscaping. When warranted, we’ll bring in professional designers to give recommendations for improvements and staging of the home


  • Showing off the house: We use professional photographers with wide-angle lenses and lighting. Buyers use photos to choose the properties they want to see or eliminate the ones they don’t. We’ll shoot a virtual tour and video that can be viewed through YouTube. Properties with videos and virtual tours get more than 4 times the amount of Internet traffic than properties without at least 10 photos. We’ll also use the photos for professionally printed flyers delivered to area real estate offices and top agents, local magazine and newspaper outlets, and through social media marketing


  • Showing the property and getting feedback: “Broker previewing” is a very important step for us to expose your property to the broker community and get valuable, honest feedback from our colleagues, which we’ll share with you.


Negotiating the sale: First and foremost, our goal as your real estate professional is to get the best price for your home. As Certified Negotiation Experts, we’ll advise you on the strengths and weaknesses of each offer and will provide you with our recommendations. It’s our job as your agent to justify the price to the potential buyers.  We do this by pointing out location, size, upgrades and all the advantages over comparable properties on the market and recent sales. With our vast knowledge of the communities and working with one of the most prestigious real estate companies in the Boston area, we know the inventory, who the buyers and sellers are, and how to get the best price for your home. This is one of our core strengths and why we continue to be the #1 real estate sales team for the company for more than four consecutive years.

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